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What business wouldn’t want their biggest competitor’s client list? Of course they are not going to share it with you and trying to steal it is a crime but you can get the next best thing - their list of social media followers. The value of having this list is that many of their customers or potential customers will be included and this can help you with your own marketing efforts.

Luckily for you it is easy to get on Twitter and Instagram. Simply pull up your competitor’s page and click on followers and voila, right before your eyes will be every account that follows your competitor.

So what can you do with this list?

Analyze the list to determine the kind of people who are following your competitors. You can learn valuable demographic information such as where they live, what age group they are in, etc.  

Message the followers. This will take time but you can contact them through social media and quickly tell them your story.

Follow them. If you hit the follow button many of them will get a notification they have a new follower and some will look at your page to see who you are. You can only expect 5%-10% to follow you back but at the least you are getting your name in front of them.

Twitter and Instagram let us see who is following our competitors and you should be taking advantage of it.

 

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