But something strange has started to happen, young people are returning to Facebook. Not in droves but in significant numbers. UBS Evidence Lab research found that 65% of teens go on Facebook daily. That is up from 59% just 2 years ago. It is the most popular social media site among teens.
So what does this mean for your business? It means that Facebook is a great way to reach teens. Smart social marketing strategy means getting them to follow your page or better yet, having them check in at your place of business. It is important to connect with this demographic on the other social media sites but this new research advises us to not overlook Facebook.