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Facebook used to be dominated by teens and then a terrible thing happened (at least in their minds), their parents and other ‘old people’ started using Facebook. Nothing makes something less desirable to a teen than having their parents like it. Teens scattered to any social media site they could find that their parents have never heard of. First there was Twitter, followed by Instagram and then Snapchat, but now, parents have hopped on all of these channels!

But something strange has started to happen, young people are returning to Facebook. Not in droves but in significant numbers.  UBS Evidence Lab research found that 65% of teens go on Facebook daily. That is up from 59% just 2 years ago. It is the most popular social media site among teens.

So what does this mean for your business? It means that Facebook is a great way to reach teens. Smart social marketing strategy means getting them to follow your page or better yet, having them check in at your place of business. It is important to connect with this demographic on the other social media sites but this new research advises us to not overlook Facebook.  

 


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