An image search is also a great way for the small fish in the internet world to compete with the big boys. Most small businesses only have a few hours each month to spend on SEO while big companies have entire departments devoted to improving their SEO. Small business simply cannot compete in regular search results. But the good news is that the most important (and time consuming) factors in regular searches play only a small role in image search results. So you can, with minimal effort, get your photos near the top of image search results which will ultimately drive traffic and customers to your site.
Keep in mind Google is not currently able to look over photos on your site and identify what they are and what they mean so it is up to you to tell them.
6 Easy steps to getting your photos on the first page of search results.
1. First and foremost use captivating photos. By this I mean they should be interesting, eye catching and sharp. They do not have to be taken by a professional photographer. Studies have shown that consumers find amateur photographs more believable than staged professional shots. That said blurry or dull pictures will not cut it.
2. File name. Use a file name that not only describes what is in the photo but also use words that you think will match the search terms people that you want to attract will be using. For example, if you are a home decorator in Chicago name the file, beautifully decorated home in Chicago.
3. Alt text. This feature is designed to help the visually impaired identify the photo. It is an important feature to employ for consumers and for Google. Google uses this to better understand what is in the photo.
4. Captions. Make sure the caption for your photos lets Google know what is in the photos.
5. Make sure the image is a standard image size and shape. Google is less likely to use an image that is oddly shaped, such as long and narrow or circular.
6. File size. There are a lot of misconceptions about high resolution photos. Image resolution really has a lot more to do with printed photographs. For online images, I recommend not using large file sizes. A large file size will slow down how fast your site download and this may cause people to give up and leave your site. Download speed is a factor in Google’s search ranking algorithm. Alternatively, if a file is too small, the result will be a poor quality image and it will not get shown in search results. I recommend file sizes between 200 MB and 500 MB.
There are other factors that will help determine how high up Google puts your image.
The actual text that surrounds the image on your website page. If you have an image of a cat on your plumbing page it probably will not get shown.
The amount of actual text that is on your website page. Google does not like to use images from pages that are all photos. Sorry about that photographers.
How your page ranks in normal search results. This is one factor that is not easy to fix but luckily it is not an important factor.