Getting a lot of followers is important as long as Facebook is not filtering out your posts through their Top Stories filter. Getting onto potential clients and customers newsfeeds is great but it is also important to get a lot of engagement and views. It does not do you any good to create a great post and get it to a lot of the right people if they never see it. One of the keys is to post at an optimal time.
Many of your followers will have hundreds if not thousands of friends and companies that they follow. If they do not go onto Facebook until many hours after you have posted, your post will be 20, 30 or maybe even 50 posts down on their newsfeed. By the time they have scrolled all the way down to your post, if they even make it that far, they will have most likely lost interest. Your post will earn a lot more engagement if it is the first thing your followers see instead of the 30th.
The chart on the top of this page is called the “Whale” in the Chicago Social Media Marketers office because of its shape. While this graph was created for a client, a Chicago real estate firm, it is representative of overall Facebook engagement. It shows what time of the day their posts are actually viewed. Gone are the days when there was a spike in the morning when people arrived at work and then another one when they returned home. The explosion of Facebook use on smart phones has meant that people are looking at Facebook at all times of the day and night.