So how do you overcome the problem of Facebook filtering out your posts so almost no one sees them? The most important step is to make your posts engaging. If your followers Like your posts or Comment on them, Facebook will not filter you out of their newsfeed. Additionally, it is also very important to post consistently. Posts that are made frequently will engage your followers and avoid the dreaded Facebook filter. The final step is to analyze the results of your social media efforts. It is important to consider a number of factors including how many people your posts have reached and which posts have yielded likes and comments. Continue with posts that include content that encourage follower engagement and drop the topics that go unseen. Our next article will cover what is the best time to post to social media to maximize engagement.